Information used to be scarce and expensive. Analysis was a differentiator. Today both are abundant. Anyone can produce a model, a market scan or a first draft valuation in minutes, and artificial intelligence keeps pushing the cost of information towards zero.

What Gets Cheaper

The mechanical parts of corporate finance: screening, comparable analysis, first drafts of documents, summarising a data room. These still matter, but they no longer separate one adviser from another. When everyone has the same tools, the output converges.

What Gets More Valuable

Judgement, trust and accountability. Knowing which number matters and which is noise. Telling a client that the deal they want is the wrong one. Standing behind advice when conditions change. None of this can be generated on demand, because it is earned over years and proven under pressure.

Where I Focus

I use the tools, but I compete on what they cannot do: relationships built over years, judgement formed across cycles and sectors, and accountability for outcomes rather than outputs. As information gets cheaper, that is where the value concentrates.